This month of April, two events capture our attention and our commitment: Earth Day and Health Day. These moments offer us a valuable opportunity to reflect on our relationship with our planet and our own well-being. Every year on April 22, millions of people around the world celebrate Earth Day. This global event aims to raise awareness and promote environmental protection. Since its first celebration in 1970, Earth Day has become one of the world's most important environmental events, bringing together communities, organizations and governments to take action against the environmental challenges of our time.
Earth Day: our planet is so beautiful
Since its inception in 1970, Earth Day has become much more than just an annual commemoration. It is a global call to action to protect our environment and promote sustainable living. The theme highlights the urgency of restoring degraded ecosystems and preserving the biodiversity which is at the heart of our planetary balance.
In a world facing unprecedented environmental challenges, Earth Day reminds us of our collective responsibility to our common home. It is a call to action for each of us, regardless of our age, origin or situation, to become aware of our impact on the environment and to adopt positive changes in our daily lives.
The idea of Earth Day was first proposed by U.S. Senator Gaylord Nelson in 1970, as a day of education on environmental issues. This first celebration marked the start of a global environmental movement, leading to the creation of important laws and policies for international environmental protection.
As founders of basic. , we are committed at our level to protecting the beauty and diversity of our Earth for future generations. Our range of natural and organic beauty products is carefully formulated to respect nature and your skin.
How to participate
Take advantage of this day to question your lifestyle and consumption, and what can be done as a small gesture to do your part.
Consume locally: our cupboards are too often overflowing with products that we do not want to consume. Have you tried going to the market, buying from the farm, going to small organic grocery stores? You will consume better for yourself and for our Earth.
The rule of the 5 "Rs": always useful to remember, reasoned consumption involves this simple rule: Refuse (what we do not need), Reduce (what we need), Reuse (what we consume), Recycle (as a last resort), Return to the Earth (what is compostable).
Boycott: take the time to look at the origin of food products, and have the common sense not to buy just anything (Peruvian strawberries in December for example). Don't give your money to unscrupulous companies.
Waste: reduce your waste wherever possible and eliminate plastic as much as possible. Don't forget that we consume the equivalent of a credit card per week of microplastic 🤮
Celebration 🎉
Earth Day reminds us that every action counts and that we are all responsible for protecting our planet at our own level.
Celebrating Earth Day means recognizing our connection to it and committing to working together to protect it. It is an opportunity to reflect on our impact on the planet and take concrete measures to contribute to its preservation. Together, let's make Earth Day every day.
Health Day: investing in our well-being.
This day fits well with Earth Day. How can we take care of the planet, make informed choices and question our environment if we do not have health? It is a precious asset that deserves to be celebrated and protected. On April 7, World Health Day highlights the importance of ensuring access to health services and promoting healthy lifestyles for all. It is a state of physical, mental and social well-being that allows everyone to fully flourish in their daily life. Celebrate Health Day by committing to investing in your well-being through simple but effective actions:
Fast food: consume in moderation, if it is not possible for you to ban them completely 😋
Scan: an app like Yuka will help you know what you're consuming. Get into the habit of scanning everything possible, you will be surprised by the result.
Vitamins: take courses of zinc, vitamin C, B12, vitamin D... this will boost your immune system.
Sport: do physical activity, this will help you maintain good health.
By celebrating Health Day, you are committing to taking charge of yourself and questioning your habits.
At basic. , we believe that health and beauty combine. Our products are formulated with natural and organic ingredients, respectful of your skin and including gentle and biodegradable ingredients. To guarantee transparency of our brand, an audit is carried out each year by a certified external body. By choosing our products, you choose the best quality to take care of you.
Let’s get involved!
In this time of celebration and reflection, in a complex period, let us commit to acting for a better future, both for our planet and for ourselves. Whether by participating in community actions, choosing products that respect the environment and your health, or taking care of our physical and mental health, each of us has the power to make a difference.
Together, we can advocate healthier and more sustainable consumption for anyone who wants to make a difference on their own scale. Learning to consume better and take care of your health is the start of change.